NA TROPIE - Online Scouting Magazine

Preparing brand identity, website layouts and redesigning the logo.



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Client

"Na Tropie" is a scouting magazine targeted to young people between age 16-25. It has over 80 years of history. Previously it was printed as classic newspaper, but 10 years ago it was relaunched as web magazine. Currently, only digital version is available.

The task

Scope of the project was to redesign the whole brand identity for "Na Tropie" with emphasis on new version of the website adapted to view on mobile devices and reflecting new structure of the magazine.

Solution

I have designed new logo and chose typography to reflect new spirit of the newspaper and brand guidelines of ZHP. I've also created additional complete website layout, materials such as facebook thumbnails (see below), posters and scarves and also prepared new internal guidelines for publishers' usage. New look of the website is optimized to embrace reading experience, provide quick access to key functionalities and able to be developed in the future.

Used Technologies

HTML, CSS, Bootstrap, JS, Photoshop, Illustrator, PHP, Wordpress.

  •    

    03.2014

  •    Client:

    Związek Harcerstwa Polskiego

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